100% Non-Toxic Products That Work
Develped by a Master Stylist on a Mission
Our mission is to handcraft truly non-toxic, salon-quality beauty products that deliver real results without harmful ingredients. We put in the research so you don’t have to, creating clean, effective solutions that make you look and feel your best.
Explore Our Top Sellers
Shop By Collection
#1 Best Seller
Dry Shampoo
Discover our best-selling, non-toxic dry shampoo— salon-quality without the harmful ingredients or heavy residue. Clean, simple, and proven results. See why it’s a customer favorite!
SHOPTop Skin + Body Care
Stay smooth and hydrated all season long with our top winter essentials—hair masks, moisturizers, and more. Protect your skin and hair from the cold with products designed to nourish, repair, and keep you glowing through the chill.
Where have these shampoo bars been all my life? Seriously a game changer.
This stuff is a game changer! I never found a dry shampoo that I liked or felt worked right, but this! Life changing, hair saving.. buy some!! You won’t regret it!
The Bella Balm is my families favorite go-to product! It helps my son's eczema, and my hair stay frizz free! We go nowhere without it.
The best haircare...and now the most soothing skincare too?! Loving ALL my Bella Hue products. Thank you so much Lauren!!
Real Customer Reviews
Jessica M.
Cleaner-than-Clean Dry Shampoo
I can’t believe how good this works!
I have superfine hair and I shower every other day. My hair is very dark and dry shampoos DO NOT WORK for many reasons.
My daughter has very thick oily dark hair, and we both are obsessed with how well this Cleaner-than-Clean dry shampoo works!!!
I would give this product 15 ⭐️ if that was allowed. So good!
Karen F.
Shampoo Bar
Can't get enough!
Amazing!! Never thought I would like a shampoo bar to wash my hair. But Y'all, ITS THE BEST!!!! The lather, the smell and the silky feel you get when you wash your hair is perfection.
Alena K.
Prime + Protect
The best gift to give your hair
I cannot express enough how much I love this product. For me, it even tops the dry shampoo as a must have and that’s hard bc the dry shampoo is amazing too. I’ve been using this spray for at least six months and my hair is more manageable out of the shower, it’s shinier and stronger and honestly feels thicker. My husband even asked me if my hair had gotten thicker and I really believe it’s bc of this product. Run and buy this now!
FAQ
Do you ship overseas?
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
How long will it take to get my orders?
We strive to fufill all orders within 24-48 hours. Once shipped, you will have access to up to date tracking info on all orders.
How do I make changes to my product subscription?
You can access your customer portal through your store account login. If you have not registered an account, you will need to create an account using the same email address used at checkout.
Once your account is registered, you can log in and access your customer portal by clicking on the Manage Subscriptions link.
Do you offer local pickup?
Yes! Just select "pick up" at checkout and we will send you confirmation once its ready.
